The Hotel Investment & Development Summit South Korea #HISS is the definitive deal-making arena for the "Power Triangle" of hospitality: Investors, Developers, and Brands. Moving beyond general trends, the 2026 agenda offers a high-impact strategic roadmap titled "Build, Fix, or Reimagine." Through focused creative tracks—from "The Money Moves" to "The Builders" and "The Visionaries"—the summit dissects the real-time challenges of the market, including the domestic vs. global capital wars, the regulatory cliff for new developments, and the "Design ROI" of contrasting high-rise luxury with heritage projects.

Core Topics:

• The Capital Wars: Global Private Equity vs. Domestic Asset Managers & the rise of K-REITs as dominant buyers.
• The "Conversion" Play: Adaptive reuse strategies for Office-to-Hotel projects and the exploding $20B Senior Living ("Silver Housing") market.
• Mega-Projects & Infrastructure: The shift from casino-centric to entertainment-first Integrated Resorts (The "Arena Effect") and the critical role of connectivity as asset infrastructure.
• Design ROI & Architecture: Debating "Vertical Luxury" (Skyscrapers) vs. "Horizontal Heritage" (Hanoks) and balancing aesthetics with construction costs.
• Legal & Risk Governance: Navigating the "Franchise Trap" (New Disclosure Acts), managing operator contracts, and reducing liability through digital asset protection.
• The Investment Verdict: Hard debates on "Buy, Build, or Sell" in the current interest rate environment.

Target Attendees:

• Investors: Institutional Funds, Private Equity (Global/Local), REIT Managers, Lenders & Banks.
• Development: Hotel Owners, Property Developers, Project Directors, and Asset Managers.
• Design & Build: Architects, Interior Designers, Landscape & Lighting Specialists, Contractors, and Engineering Firms.
• Advisory: Legal Counsel, Franchise Consultants, and Strategic Advisors.